As per MarkNtel Advisors the Philippines Potato Chips Market size is valued at around USD 158.45 million in 2025 and is projected to reach USD 233.17 million by 2032. Along with this, the market is estimated to grow at a CAGR of around 5.67% during the forecast period, i.e., 2026-32.
Philippines Potato Chips Market Systems Market Takeaways:
- In February 2024, the Department of Agriculture (DA) doubled the tariff rate quota for chipping potatoes from 30,000 MT to 60,000 MT to ensure a stable raw material supply for local snack manufacturers. This move aimed to offset the high import costs and limited domestic potato production.
- Local snack producers such as Universal Robina Corporation (Jack ’n Jill) and Liwayway Holdings (Oishi) continue to dominate the market through strong retail distribution and frequent product launches, while smaller brands focus on low-cost, regional offerings to remain competitive.
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Philippines Potato Chips Market Systems Market Segmentation:
- By Product Type
- Plain Potato Chips- Market Size & Forecast 2020-2032F, Thousand Tons
- Flavored Potato Chips (Barbecue, Cheese, Sour Cream, Spicy, Others) - Market Size & Forecast 2020-2032F, Thousand Tons
- Baked Potato Chips - Market Size & Forecast 2020-2032F, Thousand Tons
- Low-fat/Organic Potato Chips- Market Size & Forecast 2020-2032F, Thousand Tons
- By Distribution Channel
- Supermarkets/Hypermarkets- Market Size & Forecast 2020-2032F, Thousand Tons
- Convenience Stores- Market Size & Forecast 2020-2032F, Thousand Tons
- Specialty Stores- Market Size & Forecast 2020-2032F, Thousand Tons
- Online Retail- Market Size & Forecast 2020-2032F, Thousand Tons
- Others- Market Size & Forecast 2020-2032F, Thousand Tons
- By End-User
- Commercial- Market Size & Forecast 2020-2032F, Thousand Tons
- Household- Market Size & Forecast 2020-2032F, Thousand Tons
- By Region
- National Capital Region (NCR)
- Luzon
- Visayas
- Mindanao
Philippines Potato Chips Market Recent Development:
- April 2025 : The government launched an initiative to modernize potato farming in the Philippines, aiming to improve yields, seed systems, and adopt advanced agricultural technologies. This is expected to support a more domestic supply of potatoes suitable for chips.
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Philippines Potato Chips Market Drivers:
Government Efforts Supporting Market Growth
The Philippine government has taken several strategic steps to strengthen the country’s potato and snack food industry, indirectly driving the growth of the potato chips market. For instance, in April 2025, the government launched a Potato Industry Modernization Program aimed at improving local potato yields, seed quality, and post-harvest systems. The initiative focuses on adopting advanced farming technologies to reduce dependence on imported potatoes and stabilize input costs for processors. To complement these efforts, the DA also strengthened coordination with the Bureau of Customs (BOC) and the Philippine Ports Authority (PPA) in late 2024 to expedite the release and transport of imported food commodities, including raw agricultural inputs used in snack production. These measures help minimize port congestion and logistics delays, ensuring smoother supply chain operations.
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Report Highlights Essential Insights for Strategic Decision-Making
- Detailed market size, share, and forecast analysis
• In-depth pricing trends and segment-wise cost evaluations
• Key industry strategies, including innovation, partnerships, and acquisitions
• Critical value chain analysis and stakeholder profiling
• Regional import-export market insights and trade flow assessment
• Thorough competitive benchmarking of top hearing aid manufacturers
• Identification of new growth opportunities and niche market segments
• Overview of market trends, drivers, and challenges shaping future demand
Some of the leading players in the Philippines Potato Chips Market are:
- Universal Robina Corporation
- Oishi
- Lays (PepsiCo Philippines)
- Pringles (Kellogg’s Philippines)
- Regent Foods (Regent Potato Crackers)
- Potato Corner
- Mister Potato
- Calbee
- Peter Paul Philippine Corp.
- Others
Research Methodology Summary
A systematic approach is used to ensure accurate market insights, combining both bottom-up and top-down methods. Data triangulation validates findings from multiple angles.
Key Steps:
- Define objectives and research design
- Collect data through surveys and interviews
- Analyze and validate data using reliable tools
- Forecast trends and deliver actionable insights
About us:
MarkNtel Advisors is a leading global market intelligence firm specializing in the food and beverages industry, encompassing food supplements & additives, food logistics, and warehousing solutions. We deliver comprehensive research on supply chain efficiency, evolving consumption trends, and regulatory shifts. With our Custom Market Analysis, we offer tailored insights to manufacturers, distributors, and investors, helping them optimize operations, strengthen market positioning, and drive sustainable growth in the global F&B ecosystem.
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