TikTok's transformation from a short-form video app into a legitimate news destination is now backed by hard data. A Pew Research Center survey from August found that one-fifth of U.S. adults regularly get news on TikTok—a share unchanged from 2025 but a dramatic rise from just 3% in 2020. For creators, publishers, and marketers, this shift signals a growing opportunity to build audiences on a platform where news consumption is now mainstream.
Who Is Getting News on TikTok?
The demographics tell a clear story. Younger adults are far more likely to rely on TikTok for news: 39% of Americans ages 18 to 29 do so regularly, compared with 25% of those 30 to 49, 11% of those 50 to 64, and just 4% of those 65 and older.
There are also notable racial and ethnic gaps. Roughly a third of Black (32%) and Hispanic (35%) adults regularly get news on TikTok, compared with 14% of both White and Asian adults. Politically, Democrats and Democratic-leaning independents (22%) are slightly more likely than Republicans and GOP leaners (15%) to use the platform for news.
For anyone looking to reach these engaged, news-oriented audiences quickly, building an account from zero can be slow and unpredictable. That is why many creators and publishers turn to z2u.com, a marketplace where they can Buy TikTok Accounts with established followers and niche relevance—giving them a head start in reaching the exact demographic they want.
TikTok's Place Among Social Platforms
TikTok may be a news hub, but it is not the most widely used platform overall. Just 37% of Americans say they use TikTok, trailing YouTube (84%), Facebook (70%), and Instagram (51%). Still, TikTok outpaces WhatsApp (33%), LinkedIn (31%), Reddit (25%), and X (18%).
Among those who do use TikTok, engagement with news is strong: 53% of TikTok users say they regularly get news on the platform—on par with Facebook users (57%) and X users (57%), and higher than users of most other social media sites.
Why Account Acquisition Is Gaining Traction
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Whether the goal is news commentary, political analysis, or community-focused reporting, having an account with existing traction can make the difference between being seen and being buried in the feed.
The Bottom Line
TikTok's rise as a news platform is no longer a trend—it is a structural shift in how Americans, especially younger and minority audiences, consume information. For creators and publishers ready to meet that audience where they are, z2u.com provides a straightforward path forward: Buy TikTok Accounts to establish credibility, or Buy Cheap TikTok Accounts to enter the space affordably and grow from there.